Overview
PC World Editorial Director, Steve Fox and Macworld Editorial Director, Jason Snell, discuss the strengths and goals of our brands.
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With over 25 years of brand awareness and credibility, PC World and Macworld consistently deliver editorial excellence through award-winning content and trusted product reviews. Focusing on the PC, Apple and Mac markets, our highly respected brands bring together technology inspired consumers, readers, users, writers, newsmakers, journalists, reviewers, marketers and advertisers who all share a “consuming interest in technology.” Whether in print or online, our audience continually looks to PC World and Macworld for expert guidance and purchasing advice for their information technology needs.
PC World and Macworld are the most trusted technology media brands for buyers of technology solutions. Our precise focus on providing empowering information that accelerates the adoption of new technology products and services delivers unrivaled media platforms for driving awareness, consideration, and purchase. Our editorial teams’ commitment to providing professional and objective reviews on the latest PC, Mac, iPod and iPhone technologies, are based on extensive Mac lab testing and through PC World’s independent Test Center. Covering breaking news stories, hot tips, in-depth reporting, news analysis, features and more, positions our brands as the most trusted product and technology authorities. Additionally, our highly regarded Business Center, videos, forums, blogs and podcasts, user reviews, pricing and where-to-buy information and targeted content, make PC World and Macworld the go-to resources for all technology coverage.
Our product-focused sites prove to be the ideal vehicles for housing extensive and timely product information. Focusing specifically on 12 categories including cameras, gaming, HDTV, iPhone apps, laptops, mobile, networking, printers, security, SMB, software and storage, technology buyers can find information not only on a few hundred products, but thousands. Our product categories showcase important and timely content related to product reviews, consumer education, relevant content reviews, comparative products, similar product reviews, videos sponsored links and great deals on similar and related products. The ability to go beyond traditional IT reporting and product coverage, allows our PC World and Macworld editorial teams to really get behind the scenes and below the surface of technology to give readers an unbiased, in-depth analysis look at the latest solutions.
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Smart Technology for Smart Companies
Neal Award Finalist Business Center focuses on smartly implemented tech strategy without which small businesses simply can’t compete against their better funded big-business brethren. Where can these smaller enterprises turn to get truly unbiased advice on key tech purchases? PC World and Macworld’s Business Center sites, which draw on the power of PC World’s Test Center, Macworld’s Lab, and the PC World and Macworld reviews teams to deliver world-class business solutions to small and medium-size businesses.
“Small businesses can turn to any number of Web sites, magazines, and books for time-tested business information, from financial how-tos to management advice,” says Steve Fox, PC World’s Editorial Director. “But when it comes to the most important purchase — the technology that actually runs the business, independent testing-based advice grows scarce,” he says. “There are plenty of vendor sites, blogs, and even wisdom-of-the-crowds-style social media available; for a trusted source, PC World’s Business Center is the ultimate resource.”
Led by Senior Editors Robert Strohmeyer (PC World) and Peter Cohen (Macworld), Business Center leverages the depth and breadth of the PC World Test Center (creator of WorldBench, the industry’s most respected independent benchmark) and the Macworld Lab (utilizing test tool Speedmark 5 for benchmarking new and upgraded systems running Mac OS X 10.5) to help leaders assemble suites of products and solutions that will provide competitive advantage. Business Center’s how-to stories help business readers squeeze every ounce of productivity from their days. Clearly written by experts, these tips and tricks show them how to troubleshoot problems and better use the programs they rely on to get their jobs done.
Businesses of varying sizes and shapes — whether a home office, a classic small business, a remote or branch office, or even a smaller enterprise - have vastly different needs that Business Center will address. With a dedicated team of reviewers, plus a cadre of real SMB tech professional sharing their expertise daily, the Business Center will recommend practical solutions, helping business users cut through the hype.
Visit PCWorld.com Business Center and Macworld.com Business Center
